Product Launch Planning and Execution
Two key factors will significantly contribute to the positive outcome of a product / service launch into a new or adjacent market. These include the development of disciplined launch strategies and a focused execution plan.
Disciplined Launch Strategies
Too often, companies with key technology products / services, fail to launch their respective products / services effectively. When this occurs, these companies miss strategic opportunities to capture initial sales from early adopters, a key element in establishing sales momentum. This is usually the result of insufficient launch planning.
The team at Skip Feher & Associates understands the importance of disciplined launch planning in achieving early market successes. We will work with your management staff to achieve a successful launch by thoroughly examining the following key criteria, formulating specific strategies, and developing executable launch plans:
Focused Execution
Without effective follow-on execution in the areas of production, sales, and product support, a successful product launch can easily lose momentum and stall. Skip Feher & Associates will ensure your post-launch success by assisting your management team with:
» | Development of initial production forecast for sales, marketing, and post-sale customer support |
» | Ongoing sales capture strategies, tools, and disciplines |
» | Development of on-going product support strategies and processes |
» | Identification of, and participation in, key trade shows (if applicable) |
» | Staffing recommendations for key sales and support functions |