Product Launch Planning and Execution

Two key factors will significantly contribute to the positive outcome of a product / service launch into a new or adjacent market. These include the development of disciplined launch strategies and a focused execution plan.

Disciplined Launch Strategies

Too often, companies with key technology products / services, fail to launch their respective products / services effectively. When this occurs, these companies miss strategic opportunities to capture initial sales from early adopters, a key element in establishing sales momentum. This is usually the result of insufficient launch planning.

The team at Skip Feher & Associates understands the importance of disciplined launch planning in achieving early market successes. We will work with your management staff to achieve a successful launch by thoroughly examining the following key criteria, formulating specific strategies, and developing executable launch plans: 

» Market positioning, ad placements, and launch timing
» Development of key marketing collateral and press kits
» Identification and selection of specific advertising media for optimum advertising exposure
» Identification of, and participation in, key trade shows (if applicable)
» Identification and implementation of distribution channels
» Development of training materials (installation, maintenance, system operation)
» Installation training, system checkout, and troubleshooting procedures
» End user operational training
» Product demonstration tour - strategy, plan, and schedule
» Product availability and certification timing
» Development and implementation of launch customer capture strategy and plan
» Development and implementation of an effective warranty, exchange, and support plan

Focused Execution

Without effective follow-on execution in the areas of production, sales, and product support, a successful product launch can easily lose momentum and stall. Skip Feher & Associates will ensure your post-launch success by assisting your management team with:

» Development of initial production forecast for sales, marketing, and post-sale customer support
» Ongoing sales capture strategies, tools, and disciplines
» Development of on-going product support strategies and processes
» Identification of, and participation in, key trade shows (if applicable)
» Staffing recommendations for key sales and support functions